The goal for this project was to make it fun, bold, but complimentary to the 7shifts brand. So that's what we did. Inspired by takeout bags, pizza boxes, and the doors of a restaurant's backroom or bathroom, we turned our illustration language into stickers and slapped them over some bright, bold graphics featuring the people and food that make up the industry.
And what would an awards campaign be without some cool swag? In addition to the social package, we also gifted each winner with some custom physical stickers, postcard, and a window cling to showcase that they're an award winner.