Payroll That Speaks Restaurant Campaign

What I worked on:

Brand Design | Video Direction | Video Production | Motion Design

The "Payroll that Speaks Restaurant" campaign ran during the fall and winter of 2025, a time of year that is considered selling season for software. For the campaign, I took an idea for a video advertisement that was originally thought to be too complicated for our time constraints and was able to write, storyboard, shoot, and edit the ad in a month. The ad then went on to reach over 2 million viewers across the US with a 95% completion rate.

In addition to running the production of our video ad, I also adapted our campaign concept to numerous digital collateral including digital ads, social posts, and lead magnet documents to be downloaded by customers and prospects.