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Brand Identity & Strategy
For every event or project sent my way, I would first begin the process of exploring an identity. This process would culminate in the creation of a brand book, colour palette, font selection, and logo design.
While executing a brand, I ensure that every part of it feels intentional and cohesive from the communication to the physical design.
I've been drawing since I was a child and with the years I've spent creating collatoral for my events and brands, I've learned a great deal about what it means to tell a story through imagery.
Working on graphic content for events has allowed for me to become very familiar with how users interact with imagery and how graphic design can aid in guiding a large group of people.
Motion Design & Video
Motion graphics have been at the heart of the events I've worked on for 4 years. Because of this, I've worked on all different forms of motion assets including fully animated introductions telling the story of our brands.
Tone & Narrative Story
With every brand I create, it's important for me to keep the authenticity of a brand's story alive as it is implemented. I do this by first creating a narrative and tone to be used as a foundation upong which I build a brand's visuals.