People love swag. People love swag even more when it acts as a physical representation of their accomplishments. This was the idea behing the Anniversary Store. As folks at Shopify reached their yearly milestone, they were given a code to redeem in our shop and would receive a curated package of swag designed for their specific anniversary year.

In order to keep this project within the Support Experience offerings, I used the Support Experience branding as a jump off point to create the brand for the shop. In addition to brand development, illustration, and product design I also built out the shop website and logistics for code redemption in the checkout.